About Us

• Elaine C. Hoekstra
  • More that 30 years in the pool/spa industry as a retailer and business owner.
  • Assisted pool, spa and recreation retailers in planning stores for more than 18 years.
  • Author of "Retail By Design", a planning workbook for retailers.
  • Published more than 35 articles on Store Design and Merchandising for the pool/spa industry.
  • Presenter of Store Design and Merchandising seminars given at National, Regional, Manufacturer and Distributor Conferences to more than 3,000 attendees.
  • Member of the industry's leading trade association for more than 30 years, having served on the National Board of Directors as Regional Vice President, Chairman of the Retailers Council, and as officer on various chapter, regional and national committees and councils.
• Advantages of Working With Us
  • With more than 30 years as a retailer, you'll be working with a firm that is fully involved and knowledgeable in the pool/spa industry.
  • With almost 20 years as a pool/spa/recreation industry store planner, we are familiar with the special situations and unique challenges you face every day.
  • A comprehensive pool/spa client referral list.
  • Our expertise and creativity in planning and designing retail and support spaces.
  • Reasonable fee for our services

Contact Us